Cookie Policy

Effective date: 17/10/2025 | Last updated: 17/10/2025

This Cookie Policy explains how Powerful Voices Ltd (“we”, “us”, or “our”)
uses cookies and similar technologies on powerfulvoices.co.uk (the “Site”).
It should be read together with our Privacy Policy.

By choosing “Accept all cookies” in our banner, you consent to non-essential cookies as described here.
You can withdraw consent at any time via Cookie Settings.

1. What are cookies?

Cookies are small text files placed on your device by websites you visit. They help the Site work, improve performance, and provide information to us. Cookies may be first-party (set by us) or third-party (set by others), and either session (deleted when you close your browser) or persistent (remain until they expire or you delete them).

2. How we use cookies

Type	Purpose	Examples	Consent
Strictly Necessary	Enable core functions like security, network management, and remembering cookie preferences.	Session ID; security tokens; consent storage cookie.	Not required (PECR exemption).
Performance & Analytics	Understand how visitors use the Site to improve content and usability.	Google Analytics (e.g., `_ga`, `_gid`).	Required.
Advertising & Targeting	Deliver more relevant ads and measure campaign performance.	Meta (Facebook) Pixel (e.g., `_fbp`).	Required.
Email/Newsletter Tracking	Measure email opens, link clicks, and attribution for sign-ups.	Newsletter provider (e.g., Mailchimp) tracking cookies and pixels.	Required.

3. Cookies we use (list)

Google Analytics

We use Google Analytics to collect information about how visitors use our Site (e.g., pages visited, time spent). IP addresses can be truncated/anonymised if configured. Data may be processed outside the UK/EEA—see Google’s policies.

Cookie	Purpose	Duration	Type
`_ga`	Distinguish users.	2 years	Analytics (3rd-party/1st-party, depending on setup)
`_gid`	Distinguish users (per session/day).	24 hours	Analytics
`_gat` / `_ga_*`	Throttle request rate / GA4 measurement.	1 minute – 2 years	Analytics

Opt-out: manage via Cookie Settings or browser settings. See Google’s Privacy Policy.

Meta (Facebook) Pixel

We use Meta Pixel to help measure advertising effectiveness and build audiences for ads on Facebook and Instagram. Data may be used for cross-site tracking.

Cookie	Purpose	Duration	Type
`_fbp`	Store and track visits across websites for ad personalisation.	3 months	Advertising (3rd-party)

Manage via Cookie Settings. See Meta’s Privacy Policy.

Newsletter tracking (e.g., Mailchimp)

If you subscribe to our newsletter, our provider may set cookies or use tracking pixels to understand open rates and link clicks and to attribute sign-ups.

Cookie	Purpose	Duration	Type
`mailchimp_landing_page` (example)	Track sign-up pages and campaign attribution.	~28 days (varies)	Analytics/Marketing (3rd-party)

Manage via Cookie Settings. See your provider’s privacy policy (e.g., Mailchimp/Intuit).

The exact cookies and durations may vary by configuration and updates from providers. We review and update this table periodically.

4. Legal basis

Under UK GDPR, EU GDPR, and the Privacy and Electronic Communications Regulations (PECR), we use strictly necessary cookies without consent. We only set non-essential cookies (e.g., analytics, advertising, tracking) with your explicit consent collected via our cookie banner.

5. Manage your preferences

Use Cookie Settings to accept, reject, or change granular choices at any time.
You can also block or delete cookies in your browser settings (Chrome, Firefox, Safari, Edge).
Disabling certain cookies may impact site functionality and your experience.

6. Third-party cookies

Some cookies are set by third parties (e.g., Google, Meta, newsletter providers). They may process data outside the UK/EEA. We recommend reviewing their policies for details on processing and international transfers.

7. Changes to this policy

We may update this policy to reflect legal, technical, or business developments. When we update it, we will revise the “Last updated” date above. Please review this page periodically.